Will Rodman (James Franco) is a scientist in San Francisco, working with a private corporation to invent a cure for Alzheimer's Disease. Rise Of The Planet Of The Apes attempts to explain how it all began. An alien planet in the not-too-distant future is ruled by primates, and human beings are subservient to them. Originally based on a 1963 French novel, the series, Planet Of The Apes, has its share of loyal fans, who swear by the television shows, the movies, and the comics. As Rupert Wyatt admits, Rise Of The Planet Of The Apes aims to achieve the same goals that other reboots set out to do - get the fan base of the original series to look at it in a new, contemporary light. The concept of re-visiting popular franchises and re-making them with a fresh twist at the beginning of the story is now a common one (think X-Men: First Class, The Amazing Spiderman, Conan The Barbarian, amongst others). The reboot season is in, and it all began with Batman Begins.
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